Perhaps you searched for the DesigNA logo to check us out first. That is exactly what any careful shopper does before buying something this personal. You want to know who stands behind the mark. You also want to know if the brand is real, and what happens to your DNA once you send it off. These are fair questions, so here are the short, honest answers.
Who Is Behind the DesigNA Logo?
Double Strand Ltd owns the DesigNA logo. This UK company makes one of one jewellery from your own genetic profile. We are a small British brand, not a lab experiment or a novelty gadget. A partner jeweller in Birmingham handcrafts every DNA profile product we make, using materials you would recognise from any fine jewellery counter.
Because trust matters more with something this personal, we keep the process simple and visible at every stage. You always know where your order sits, from kit sent to jewellery delivered.
Is DesigNA Safe to Use?
Yes. First, DesigNA never asks for a blood sample or a clinic visit. A cheek swab is all you need, and you do it yourself at home in under a minute. Second, you simply wear the finished piece as jewellery, not biological material, so nothing about owning or wearing it carries any risk.
As a result, most people asking “is DesigNA safe” actually mean privacy, not the product itself. That question deserves a proper answer.
How We Handle Your Privacy
UK GDPR treats your genetic profile as special category data, because that is exactly what it is. Consequently, DesigNA limits what it collects and stores your data securely. We use it for one purpose only, which is turning your profile into your necklace. Nobody else sees it. We never sell it, share it, or reuse it for anything beyond your order.
The UK Information Commissioner’s guidance on special category data explains, in plain terms, why genetic data earns this extra protection.
The Short Version: Swab to Necklace
You do not need the full technical walkthrough to feel confident. Here is the short version instead. First, DesigNA posts you a simple sampling kit. Next, you swab your cheek and post it back in the envelope provided. Then a specialist profiles your unique genetic markers. After that, a jeweller in Birmingham turns that profile into your piece by hand, in silver, gold, or pearl. Finally, your necklace arrives, made once, for you, and never repeated for anyone else.
For more detail on each stage, read the full walkthrough at How Does a DNA Necklace Work? From Cheek Swab to Finished Piece.
Why the Logo Looks Familiar
DesigNA sits in the same space as brands like Tiffany, Monica Vinader, and Missoma. As a result, the navy and gold mark is designed to feel like fine jewellery rather than a lab kit. That is deliberate. You wear your necklace every day, not a novelty item, so the branding earns its place on a jewellery box, not a science shelf.
Shop the Exact DesigNA Necklace
Every DesigNA piece starts from £299 and is made in the UK from your unique genetic profile. Silver, Gold, and Pearl are all available now.
Browse the full range at DesigNA
Frequently Asked Questions
Is the DesigNA logo linked to a real company?
Yes. Double Strand Ltd, a UK registered company, owns the DesigNA logo. Every necklace made under the mark comes from a genuine order process, a real sampling kit, and a partner jeweller in Birmingham. It is never a stock image or a dropshipped product.
Is DesigNA safe and legitimate?
Yes. DesigNA only ever asks for a simple cheek swab, never a blood sample or a clinic visit, and you wear the finished necklace as ordinary fine jewellery once it is made. In addition, the company follows UK GDPR rules for handling genetic data, so your privacy stays protected at every stage.
What happens to my DNA sample after I send it back?
DesigNA uses your sample only to profile the genetic markers needed for your necklace design. After that, we store your data securely. We never share it, sell it, or reuse it for any other purpose. Your finished piece is jewellery, not a copy of your biological sample.
How is this different from the full process explainer on the blog?
This page answers the trust and privacy questions people ask before ordering. For the complete step by step journey, read How Does a DNA Necklace Work? From Cheek Swab to Finished Piece, which covers how the laboratory and jeweller work together.
How long does it take from order to delivery?
Most orders take several weeks from the day the kit goes out to the day the necklace arrives. First, DesigNA sends your kit. Next, you return your sample for profiling. Finally, your jeweller makes the piece by hand. We keep you updated at each step so you are never left wondering.
Your genetic code, profiled from a simple cheek swab and handcrafted into the exact DesigNA necklace. No two are ever the same.
