Traditional personalisation can be copied. Your DNA cannot. Every DesigNA piece is scientifically unique — made from a single sample, handcrafted in the UK, and certified yours alone.
Every person carries a genetic code that has never existed before — and will never exist again. At DesigNA, we translate that code into a piece of fine jewellery. Not a representation. Not a metaphor. A physical object, scientifically derived from you.
Each piece begins with a single cheek swab, processed in our ISO/IEC 17025-accredited laboratory. From your unique STR profile, our jewellers craft a design that no other person on earth could own — and arrives with a numbered certificate confirming it.
Four simple steps. Seven to fourteen working days at the lab. One piece made for no one but you.
Choose your piece and we post your DNA collection kit within 2–3 working days.
A gentle cheek swab — no needles, no fuss. Post it back in the pre-paid envelope.
Your DNA is analysed and your piece is handcrafted — 7–14 working days from receipt of your sample at the lab.
Your piece arrives by tracked delivery, with a numbered certificate of authenticity.
We partner with Complement Genomics — a Ministry of Justice-accredited laboratory with over twenty years of forensic expertise. The same technology used in high-stakes identification is used to make your jewellery.
We only use STR (Short Tandem Repeat) profiling. That means we read the markers that make your DNA statistically one-of-one — nothing more. No health data. No ancestry data. No third-party sharing. Ever.
International standard for testing laboratories
Your sample is destroyed after profiling
No health, ancestry or lifestyle data extracted
“Customer service and quality of product was fantastic!
Beautifully packaged and makes for an exceptionally unique gift”
“Great customer service. Gift box looks amazing, can’t wait to give it to my mum as a Christmas present. So unique and special. Thank you!”
“Great customer service
Looking forward to seeing the final product!”
Some moments deserve more than a card or flowers. Give a piece that will outlive us all.
Mark a decade, a lifetime, or the one that changed everything.
Thirty, fifty, seventy — the numbers that only come once.
Keep someone you love close, in a way nothing else can.
Free UK delivery. Certificate of authenticity included. Handcrafted in 7–14 working days from receipt of your sample.
Your questions about DNA jewellery, the process, and what makes DesigNA truly one of a kind.
Trusted Sources & Partners
Understanding what makes DesigNA different from every other personalised jewellery brand in the world.
Trusted Sources & Partners
Everything you need to know about collecting your DNA sample safely and successfully.
Trusted Sources & Partners
Understanding the semi-precious gemstones used in DesigNA jewellery — from selection to meaning.
Trusted Sources & Partners
Place your order and receive your free DNA collection kit by post within days.
Take a simple cheek swab and return it to our laboratory in the prepaid envelope.
Our ISO-accredited lab extracts and profiles your unique DNA markers.
Your one-of-a-kind piece is handcrafted and delivered within 7–14 working days.