The journal
Gifts, science and the making.
Notes from the founder on how DesigNA pieces are made, what to give and when, and the science behind the stones.

Latest · Gifting
Is a DNA Test Kit as a Gift Actually a Good Idea?
Thinking about a DNA test kit as a gift? Here is an honest answer on when it works, who it suits, and how the DesigNA version differs.
10 November 2026 · Oliver Sullivan
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The making
The Spider Slider: Why Our Adjustable DNA Bracelet Has No Clasp
An adjustable DNA bracelet with no clasp. Two fine chains run through a silver slider, so the spider bracelet fits any wrist. How it...
10 November 2026 · Oliver Sullivan
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The science
From the Post Box to the Jewellery Box: How Your DNA Profile Stays Private
DNA jewellery privacy, step by step. What travels in the post, what the laboratory keeps, what the jeweller sees, and when everything is destroyed.
9 November 2026 · Oliver Sullivan
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Gifting
One Week Left: Order DNA Jewellery by Sunday 15 November for Christmas
The DNA jewellery Christmas order date is Sunday 15 November 2026. What happens in the weeks after you order, and what to give if...
8 November 2026 · Oliver Sullivan
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Materials
The Silver Sphere Gold Accent DNA Necklace: Two Metals Framing One Profile
The silver and gold DNA necklace at the top of our sphere range frames every stone in gold and closes with a 9ct gold...
7 November 2026 · Oliver Sullivan
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The science
A Million Genomes and the Big Five: Why Your DesigNA Markers Say Nothing About Your Personality
A study of 1.14 million people linked personality genes to the Big Five traits. What it found, and why DesigNA's 23 identity markers carry...
6 November 2026 · Oliver Sullivan
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Gifting
A DNA Bracelet for Him This Christmas: The Four Pieces Men Actually Wear
Looking for a DNA bracelet for him this Christmas? The twisted silver rope, the gold pattern pieces, the fine spider slider, and the date...
5 November 2026 · Oliver Sullivan
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The science
The National DNA Database Is Moving to 20 Plus Markers: What That Means, and Why Your DesigNA Profile Is Not on It
The National DNA Database is moving from 16 markers to at least 20. What a police profile holds, and why a DesigNA profile is...
4 November 2026 · Oliver Sullivan
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The making
Two Strands, One Rope: How the Twisted DNA Bracelet Is Built
A twisted DNA bracelet winds two hand strung strands into one rope. How the profile runs across both, why the spheres are 5mm, and...
3 November 2026 · Oliver Sullivan
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The science
100,000 Newborn Genomes in England: What the Generation Study Reads, and What a DesigNA Profile Does Not
Newborn genome sequencing in England now covers more than 85,000 babies. What a whole genome reads, and why a DesigNA profile reads only 23...
2 November 2026 · Oliver Sullivan
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Materials
The Pearl and Gold Pattern DNA Necklace: A Classic Pearl Strand With Your Code Hidden in the Gold
The pearl and gold DNA necklace reads as a classic pearl strand. Gold filled spheres mark your positions, with no coloured stones. Here is...
1 November 2026 · Oliver Sullivan
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The science
Forty Years of DNA Fingerprinting: From a Leicester X Ray Film to the Strand on Your Wrist
DNA fingerprinting began on 10 September 1984 in Leicester. Here is how it grew into the 23 marker profile on every DesigNA necklace and...
31 October 2026 · Oliver Sullivan
One of one, for ever
Reading is the easy part. The swab takes thirty seconds.
Every piece begins with a cheek swab at home and ends with a certificate showing the profile it was built from. Order today and the kit is with you in two to three working days.










