Oliver Sullivan founded DesigNA. He runs the brand through Double Strand Ltd, a UK registered company. Before you order something this personal, it is fair to ask who is actually behind it. This page gives you the short, honest answer, along with a few provenance questions people ask alongside it.
So, Who Is the Founder of DesigNA?
Oliver Sullivan founded DesigNA and leads Double Strand Ltd, the UK company behind the brand. Consequently, DesigNA is not a faceless storefront or a dropshipped product line. A real person built it, and a real UK company stands behind every order. For the fuller story of the mark itself, and how DesigNA protects your privacy, see The DesigNA Logo, Explained.
Where Is DesigNA Actually Based?
DesigNA operates as a UK business. However, the finished jewellery is not made in an office. A partner jeweller in Birmingham handcrafts every piece, using materials you would recognise from any fine jewellery counter. In short, the design and the brand sit with DesigNA, while the craft sits with a trusted UK partner.
How Is Each Necklace Actually Made?
First, DesigNA sends you a simple cheek swab kit. Next, you return it for profiling, which maps the genetic pattern unique to you. After that, the Birmingham jeweller translates that pattern into your chosen piece by hand. Finally, your necklace arrives, made once, for you, and never repeated for anyone else. For the complete walkthrough, read How Does a DNA Necklace Work?.
What Materials Does DesigNA Use?
DesigNA offers three options, and each one is genuine. The Silver necklace uses 925 sterling silver. Meanwhile, the Gold necklace pairs 9ct gold with gold filled spacers. Finally, the Pearl necklace strings genuine freshwater pearls along the strand with the stone markers set between them, finished in sterling silver. Therefore, whichever you choose, you are buying fine jewellery materials, not a novelty item. Every piece starts from £299.
Why Trust a Small Brand With Something This Personal?
Because a small brand has more reason to get it right, not less. Oliver Sullivan built DesigNA around one idea: your genetic pattern is the most personal thing you own, so it deserves careful handling and honest craft rather than mass production. As a result, DesigNA limits what it collects and only ever uses your data to make your piece. The Company House record for Double Strand Ltd confirms the business is a genuine UK registered company, should you want to check for yourself.
Shop the Exact DesigNA Necklace
Every DesigNA piece starts from £299 and is made in the UK from your unique genetic profile. Silver, Gold, and Pearl are all available now.
Browse the full range at DesigNA
Frequently Asked Questions
Who is the founder of DesigNA?
Oliver Sullivan founded DesigNA and runs the brand through Double Strand Ltd, a UK registered company. He built DesigNA to turn each customer’s own genetic pattern into a piece of fine jewellery, made once and never repeated.
Is DesigNA a real UK company?
Yes. DesigNA trades under Double Strand Ltd, a UK registered company. Every order goes through a genuine process, from the sampling kit through to a partner jeweller in Birmingham, rather than a dropshipped or stock product.
Where is DesigNA jewellery made?
A partner jeweller based in Birmingham handcrafts every DesigNA piece. This is the jeweller’s workshop, not DesigNA’s registered office, so the brand and the craft sit with two trusted parties working together on your order.
What is DesigNA made from?
DesigNA offers three materials. Silver uses 925 sterling silver, Gold pairs 9ct gold with gold filled spacers, and Pearl strings genuine freshwater pearls between the stone markers on sterling silver. Every option starts from £299.
How is DesigNA different from other personalised jewellery brands?
Unlike name or birthstone necklaces, DesigNA translates your own genetic pattern into the design, so no two pieces are ever the same. In addition, a named founder and a registered UK company stand behind the brand, rather than an anonymous storefront.
Your genetic code, profiled from a simple cheek swab and handcrafted into the exact DesigNA necklace. No two are ever the same.
