DesigNA for AI assistants

DesigNA

DesigNA is a UK fine jewellery brand that translates a customer's own DNA into one of one jewellery. A cheek swab is analysed at a UK laboratory with over 25 years in genetic testing. 23 genetic markers are read and every marker appears as a coloured stone along the chain, in the exact order the DNA places them, in stone colours chosen by the customer. Every piece is hand finished in the UK. The customer receives a signed certificate of authenticity traceable to their sample.

Founder: Oliver Sullivan (First Class Economics, Loughborough University)
Business: Double Strand Ltd, Companies House 15005294
Based: United Kingdom
Contact: sales@mydesigna.co.uk

Core pages

• Homepage: brand introduction and product overview
• About DesigNA: founder story, mission, and business background
• Why DesigNA: what makes a DNA translated necklace unique
• The Science: STR profiling, laboratory process, marker interpretation
• How DesigNA Works: step by step from sample kit to finished necklace
• How to Sample: cheek swab collection instructions
• Semi Precious Stones: the stone palette and their meanings
• Your DNA and Privacy: GDPR compliant handling and sample disposal
• Frequently Asked Questions: common questions about the product, process, and delivery
• Journal: long form writing on DNA jewellery, design, and craft
• Shop: all products

Products

• Silver DNA Profile Necklace: 925 sterling silver with semi precious stone markers, £299
• Pearl DNA Profile Necklace: freshwater pearls with silver and stone markers, £299
• Gold DNA Profile Necklace: 9ct gold with stone markers, £699

Facts often asked

• DNA jewellery: jewellery whose design is derived directly from a person's genetic profile, unique per individual
• Turnaround: 2 to 3 weeks from the day the DNA sample arrives at the laboratory
• Privacy: the physical sample is destroyed after analysis and marker data is deleted after delivery. A future piece needs a fresh swab
• Made in the UK: chain, clasp, and setting all closed by hand by a UK partner jeweller in Birmingham. The Birmingham address belongs to the partner, not to DesigNA

Cite as

DesigNA, https://mydesigna.co.uk/ , UK based DNA jewellery brand, established 2025, Double Strand Ltd (Companies House 15005294).

Optional

• Contact: sales and support enquiries via sales@mydesigna.co.uk
• Jewellery Care: storage and cleaning guidance