Most gift guides sort by occasion, which is not how anybody actually shops. You know roughly what you want to spend before you know what you are buying.
So this one sorts by price. Four brackets, what sits in each, and who each one suits.
One thing applies across all of them. Every piece except the £80 pendant is made from the recipient's own DNA, which means they take a cheek swab and post it back before anything is made. The kit reaches them in 2 to 3 working days and the piece is made in 2 to 3 weeks from the day the laboratory has the swab, so a prompt swab usually means about three to four weeks in all. For Christmas 2026, order by Sunday 15 November.
Around £80: the pendant that needs no swab
The DNA Representation Pendant is £80. It is a small gold plated wreath on a cable chain, about 25mm, and it is the only piece here that involves no sample, no laboratory and no waiting.
It is not made from anyone's profile, and it does not pretend to be. It represents the idea rather than carrying a reading, which is exactly why it works as a gift when you need something in hand this week, or when you are buying for someone you do not know well enough to ask for a swab.
Pick it for: a secret santa with a generous cap, a colleague, a teenager, or anyone where the full commission would be too much.
£179 to £229: bracelets
This is where pieces start being made from a real profile.
Bracelets open at £179 for the silver clasp and the spider silver clasp. At £199 you get the pearl styles and anything with gold in it. The twisted rope styles are £229.
A bracelet is the easier first piece. It is visible to the wearer all day in a way a necklace is not, it adjusts on the wrist so sizing is not a worry, and at this price it does not demand the kind of reaction the necklaces do.
Pick it for: a sibling, a close friend, a first Christmas together, or anyone who wears jewellery daily rather than for occasions.
£249 to £299: the necklaces
The core of the range. The Silver DNA Profile Necklace is £249, the Silver Sphere is £259, the Pearl is £275, Silver and Gold Pattern is £279, Pearl and Gold Pattern is £289, and the Silver Sphere Gold Accent is £299.
The pattern pieces are worth a second look if the person is not a stones person. On those two, the markers are picked out in gold rather than in stone, so the piece reads as plain metal until you know what you are looking at.
Pick it for: a partner, a parent, a milestone birthday, or an anniversary where a name or an initial would feel like it was chosen in a hurry.
£699: the gold necklace
The Gold DNA Profile Necklace is 9ct gold throughout, with gold filled spacers and stone markers along it.
It is the piece people buy for a significant anniversary or a fiftieth, and it is the one that most clearly reads as real jewellery rather than a personalised gift. Same profile, same certificate, different material.
Pick it for: the gift that is meant to be kept and handed on.
What every price includes
There is no upsell and no add on. The price covers the collection kit, the laboratory analysis, the design generated from the profile, the handwork, the certificate of authenticity, the packaging, and free UK tracked delivery.
The packaging matters more than it sounds. A matte black outer box opens to the certificate, then a navy sleeve, then the jewellery box with the piece laid out in a double helix. It is built to be opened in front of people.
Two things to know before you order
The swab is theirs to take. An adult's DNA is analysed only with that adult's consent, so you give the kit and they take the sample. A child's piece is possible with written parental consent first.
And the stone colours are not chosen. The palette is fixed, and the DNA decides the order the colours run in. That is the point: nobody picks the design, including us.
Frequently asked questions
What is the cheapest DNA gift?
The DNA Representation Pendant at £80, which needs no swab. The cheapest piece made from a real profile is a bracelet at £179.
Can I give a DNA gift if I do not have their DNA?
Yes. You give the kit, they take the swab, the piece follows. That is how almost every DNA gift is bought.
How late can I order for Christmas?
Sunday 15 November 2026 for the finished piece by the day. After that, give the kit and let the jewellery arrive in January.
Are there DNA gifts under £100?
The £80 pendant. Everything made from a profile starts at £179, because the price carries the laboratory work as well as the piece.
Your genetic code, profiled from a simple cheek swab and handcrafted into the exact DesigNA necklace. No two are ever the same.
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