Journal

Gift box for a DesigNA order dna necklace for christmas present, ready to wrap

The Most Personal Gift You’ll Ever Give: A DNA ...

There’s a particular kind of gift giving despair that sets in around October. You know the person well. You know what they like. You’ve given them the candles, the experience...

The Most Personal Gift You’ll Ever Give: A DNA ...

There’s a particular kind of gift giving despair that sets in around October. You know the person well. You know what they like. You’ve given them the candles, the experience...

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Your DNA Is Unique — Here’s What That Actually ...

You’ve heard it said a thousand times: you’re one of a kind. But what does that actually mean, scientifically? And how unique is your DNA, really? The Numbers Behind Your...

Your DNA Is Unique — Here’s What That Actually ...

You’ve heard it said a thousand times: you’re one of a kind. But what does that actually mean, scientifically? And how unique is your DNA, really? The Numbers Behind Your...

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Is DNA Jewellery Safe? Everything You Need to Know

DNA jewellery is completely safe. Your marker data is used only to create your design and is deleted once your piece has been delivered. It is never shared or sold....

Is DNA Jewellery Safe? Everything You Need to Know

DNA jewellery is completely safe. Your marker data is used only to create your design and is deleted once your piece has been delivered. It is never shared or sold....

Diagram showing how a DesigNA cheek swab becomes a 23 marker DNA profile and then marker stones set along the necklace, spaced by metal beads

The science of DNA uniqueness

Journal · Science Why no two genomes produce the same DesigNA piece, even for siblings or identical twins, with the underlying biology explained clearly. What we read The human genome...

The science of DNA uniqueness

Journal · Science Why no two genomes produce the same DesigNA piece, even for siblings or identical twins, with the underlying biology explained clearly. What we read The human genome...

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Is DNA jewellery ethical?

Journal · Ethics Our position on consent, data protection, and what happens to your sample, set out in plain English with the relevant UK law named. Consent Every collection kit...

Is DNA jewellery ethical?

Journal · Ethics Our position on consent, data protection, and what happens to your sample, set out in plain English with the relevant UK law named. Consent Every collection kit...

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DNA necklace vs name and birthstone necklaces

Journal · Comparison Three of the most common personalised jewellery categories, compared honestly on uniqueness, longevity, gifting, and value. Uniqueness Name necklace. Identifiable but reproducible. Anyone sharing your name owns...

DNA necklace vs name and birthstone necklaces

Journal · Comparison Three of the most common personalised jewellery categories, compared honestly on uniqueness, longevity, gifting, and value. Uniqueness Name necklace. Identifiable but reproducible. Anyone sharing your name owns...

One of one, for ever

Reading is the easy part. The swab takes thirty seconds.

Every piece begins with a cheek swab at home and ends with a certificate showing the profile it was built from. Order today and the kit is with you in two to three working days.